1232 lines
48 KiB
HTML
1232 lines
48 KiB
HTML
<!DOCTYPE html>
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<html lang="zh-CN">
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<head>
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<meta charset="UTF-8">
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<meta name="viewport" content="width=device-width, initial-scale=1.0">
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<title>国内小游戏渠道信息洞察——商务部</title>
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<script src="https://cdn.jsdelivr.net/npm/chart.js@4.4.0/dist/chart.umd.min.js"></script>
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<style>
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:root {
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--primary: #4f46e5;
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--primary-light: #ede9fe;
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--secondary: #0ea5e9;
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--secondary-light: #e0f2fe;
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--accent: #10b981;
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--accent-light: #d1fae5;
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--warn: #f59e0b;
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--warn-light: #fef3c7;
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--danger: #ef4444;
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--danger-light: #fee2e2;
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--border: #e5e7eb;
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--border-strong: #d1d5db;
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--text: #111827;
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--text-muted: #374151;
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--text-light: #6b7280;
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--bg: #f9fafb;
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--card: #ffffff;
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--head-bg: #f3f4f6;
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--stripe: #f9fafb;
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--radius: 10px;
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--shadow: 0 1px 3px rgba(0,0,0,.08), 0 1px 2px rgba(0,0,0,.05);
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--shadow-md: 0 4px 12px rgba(0,0,0,.08), 0 2px 4px rgba(0,0,0,.04);
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}
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* { box-sizing: border-box; margin: 0; padding: 0; }
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body {
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background: var(--bg);
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color: var(--text);
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font-family: "Microsoft YaHei", "PingFang SC", -apple-system, Arial, sans-serif;
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font-size: 14px;
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line-height: 1.6;
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}
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/* ── 顶部封面 ── */
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.cover {
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background: linear-gradient(135deg, #3b82f6 0%, #6366f1 50%, #0ea5e9 100%);
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color: #fff;
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padding: 44px 40px 36px;
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}
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.cover-inner { max-width: 1400px; margin: 0 auto; }
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.cover-tag {
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display: inline-block;
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background: rgba(255,255,255,.18);
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border: 1px solid rgba(255,255,255,.3);
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border-radius: 20px;
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padding: 3px 14px;
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font-size: 12px;
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letter-spacing: .08em;
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margin-bottom: 16px;
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}
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.cover h1 {
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margin: 0 0 14px;
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font-size: 32px;
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font-weight: 700;
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line-height: 1.2;
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letter-spacing: -.01em;
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}
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.cover-meta {
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display: flex;
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flex-wrap: wrap;
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gap: 20px;
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margin-top: 8px;
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font-size: 13px;
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opacity: .85;
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}
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.cover-meta span {
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display: flex;
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align-items: center;
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gap: 5px;
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}
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.cover-meta span::before {
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content: '';
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display: inline-block;
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width: 5px;
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height: 5px;
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border-radius: 50%;
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background: rgba(255,255,255,.7);
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}
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.cover .badge-row {
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margin-top: 16px;
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display: flex;
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gap: 10px;
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flex-wrap: wrap;
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}
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.cover .badge {
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display: inline-block;
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padding: 4px 14px;
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border-radius: 20px;
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font-size: 12px;
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font-weight: 600;
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}
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.badge-data { background: rgba(255,255,255,.12); color: #e0e0ff; }
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.badge-hot { background: rgba(239,68,68,.25); color: #fecaca; }
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/* ── 导航目录 ── */
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.toc {
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background: var(--card);
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border-bottom: 1px solid var(--border);
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padding: 0 40px;
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position: sticky;
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top: 0;
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z-index: 100;
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box-shadow: 0 1px 4px rgba(0,0,0,.06);
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}
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.toc-inner {
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max-width: 1400px;
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margin: 0 auto;
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display: flex;
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gap: 0;
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overflow-x: auto;
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}
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.toc-inner a {
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display: block;
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padding: 14px 18px;
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text-decoration: none;
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color: var(--text-muted);
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font-size: 13px;
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font-weight: 500;
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white-space: nowrap;
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border-bottom: 2px solid transparent;
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transition: color .15s, border-color .15s;
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}
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.toc-inner a:hover {
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color: var(--primary);
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border-bottom-color: var(--primary);
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}
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/* ── 主体内容 ── */
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main {
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max-width: 1400px;
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margin: 28px auto 64px;
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padding: 0 24px;
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}
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/* ── 数据卡片 ── */
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.stats-row {
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display: grid;
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grid-template-columns: repeat(4, 1fr);
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gap: 16px;
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margin-bottom: 28px;
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}
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.stat-card {
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background: var(--card);
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border-radius: var(--radius);
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padding: 28px 24px;
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box-shadow: var(--shadow);
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text-align: center;
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border: 1px solid var(--border);
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}
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.stat-card .number {
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font-size: 36px;
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font-weight: 800;
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color: var(--primary);
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line-height: 1.2;
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}
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.stat-card .label {
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font-size: 13px;
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color: var(--text-muted);
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margin-top: 6px;
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}
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.stat-card .change { font-size: 12px; margin-top: 4px; }
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.stat-card .change.up { color: var(--accent); }
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/* ── 分区标题 ── */
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.section {
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margin-bottom: 36px;
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}
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.section-header {
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display: flex;
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align-items: center;
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gap: 12px;
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margin-bottom: 20px;
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padding-bottom: 14px;
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border-bottom: 2px solid var(--border);
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}
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.section-icon {
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width: 36px;
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height: 36px;
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border-radius: 8px;
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display: flex;
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align-items: center;
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justify-content: center;
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font-size: 17px;
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flex-shrink: 0;
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}
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.icon-purple { background: var(--primary-light); }
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.icon-blue { background: var(--secondary-light); }
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.icon-green { background: var(--accent-light); }
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.icon-warn { background: var(--warn-light); }
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.section-header h2 {
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margin: 0;
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font-size: 20px;
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font-weight: 700;
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color: var(--text);
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}
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.section-header .section-sub {
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margin: 0;
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font-size: 13px;
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color: var(--text-muted);
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}
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/* ── 平台分区标题 ── */
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.platform-head {
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margin: 32px 0 8px;
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padding: 10px 16px;
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background: var(--primary-light);
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border-left: 4px solid var(--primary);
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border-radius: 0 8px 8px 0;
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font-size: 16px;
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font-weight: 700;
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color: var(--primary);
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display: flex;
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align-items: center;
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gap: 8px;
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}
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.platform-head.douyin {
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background: var(--secondary-light);
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border-left-color: var(--secondary);
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color: var(--secondary);
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}
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.platform-head.summary {
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background: var(--accent-light);
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border-left-color: var(--accent);
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color: var(--accent);
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}
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/* ── 子标题 ── */
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.subsection {
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margin: 28px 0 14px;
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}
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.subsection h3 {
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margin: 0 0 4px;
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font-size: 15px;
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font-weight: 700;
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color: var(--text);
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display: flex;
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align-items: center;
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gap: 8px;
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}
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.subsection h3::before {
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content: '';
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display: inline-block;
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width: 3px;
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height: 16px;
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border-radius: 2px;
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background: var(--primary);
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}
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.subsection p {
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margin: 0;
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font-size: 12px;
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color: var(--text-muted);
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}
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h4.week-title {
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margin: 20px 0 10px;
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font-size: 13px;
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font-weight: 600;
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color: var(--text-muted);
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display: flex;
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align-items: center;
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gap: 6px;
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}
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h4.week-title::before {
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content: '';
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width: 16px;
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height: 1px;
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background: var(--border-strong);
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}
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/* ── 卡片容器 ── */
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.card {
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background: var(--card);
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border: 1px solid var(--border);
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border-radius: var(--radius);
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box-shadow: var(--shadow);
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overflow: hidden;
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margin-bottom: 20px;
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}
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/* ── 表格通用 ── */
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.table-wrap {
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overflow-x: auto;
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border-radius: var(--radius);
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}
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table {
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width: 100%;
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border-collapse: collapse;
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background: var(--card);
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font-size: 13px;
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}
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thead tr { background: var(--head-bg); }
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th {
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padding: 10px 14px;
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font-weight: 600;
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color: var(--text-muted);
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text-align: left;
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border-bottom: 1px solid var(--border);
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white-space: nowrap;
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font-size: 12px;
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letter-spacing: .02em;
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}
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td {
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padding: 11px 14px;
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border-bottom: 1px solid var(--border);
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vertical-align: top;
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color: var(--text);
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line-height: 1.55;
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}
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tbody tr:last-child td { border-bottom: none; }
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tbody tr:hover { background: #fafafa; }
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tbody tr:nth-child(even) { background: var(--stripe); }
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tbody tr:nth-child(even):hover { background: #f3f4f6; }
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/* ── 排名徽章 ── */
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.rank-badge {
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display: inline-flex;
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align-items: center;
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justify-content: center;
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width: 26px;
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height: 26px;
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border-radius: 50%;
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font-weight: 700;
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font-size: 12px;
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}
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.rank-1 { background: #fef3c7; color: #92400e; }
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.rank-2 { background: #f3f4f6; color: #374151; }
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.rank-3 { background: #fce7f3; color: #9d174d; }
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.rank-n { background: #f3f4f6; color: #374151; }
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/* ── 游戏名称 ── */
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.game-name { font-weight: 600; color: var(--text); }
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/* ── 数字单元格 ── */
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.num-cell {
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text-align: right;
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font-variant-numeric: tabular-nums;
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font-weight: 600;
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color: #dc2626;
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white-space: nowrap;
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}
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.cost-cell {
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text-align: right;
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font-variant-numeric: tabular-nums;
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white-space: nowrap;
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color: var(--text-muted);
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}
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/* ── 类型标签 ── */
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.tag {
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display: inline-block;
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padding: 1px 8px;
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border-radius: 20px;
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font-size: 11px;
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font-weight: 500;
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white-space: nowrap;
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}
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.tag-purple { background: var(--primary-light); color: #4338ca; }
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.tag-blue { background: var(--secondary-light); color: #0369a1; }
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.tag-green { background: var(--accent-light); color: #065f46; }
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||
.tag-amber { background: var(--warn-light); color: #92400e; }
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||
.tag-pink { background: #fce7f3; color: #9d174d; }
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.tag-gray { background: #f3f4f6; color: #374151; }
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||
/* ── 高亮文字 ── */
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.highlight-text { color: var(--text); line-height: 1.6; }
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/* ── 导读盒子 ── */
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.guide-box {
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border-radius: 8px;
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padding: 16px 20px;
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margin-bottom: 24px;
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border-left: 4px solid var(--primary);
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||
}
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||
.guide-box.purple { background: var(--primary-light); border-left-color: var(--primary); }
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||
.guide-box.green { background: var(--accent-light); border-left-color: var(--accent); }
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.guide-box .guide-title {
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margin: 0 0 8px;
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font-size: 13px;
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font-weight: 600;
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}
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.guide-box.purple .guide-title { color: var(--primary); }
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.guide-box.green .guide-title { color: #065f46; }
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.guide-box p {
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margin: 0 0 6px;
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font-size: 13px;
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color: var(--text);
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||
line-height: 1.7;
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||
}
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||
.guide-box p:last-child { margin-bottom: 0; }
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||
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||
/* ── 结论框 ── */
|
||
.conclusion-box {
|
||
background: #fafafa;
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border: 1px solid var(--border);
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border-left: 4px solid var(--primary);
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||
border-radius: 8px;
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||
padding: 14px 18px;
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margin: 12px 0;
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||
font-size: 13px;
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color: var(--text-muted);
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||
}
|
||
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||
/* ── 对比卡片网格 ── */
|
||
.compare-grid {
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display: grid;
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grid-template-columns: 1fr 1fr;
|
||
gap: 20px;
|
||
margin: 16px 0;
|
||
}
|
||
.compare-card {
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||
border: 1px solid var(--border);
|
||
border-radius: var(--radius);
|
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padding: 24px;
|
||
background: var(--card);
|
||
box-shadow: var(--shadow);
|
||
}
|
||
.compare-card.wx { border-top: 4px solid var(--primary); }
|
||
.compare-card.dy { border-top: 4px solid var(--secondary); }
|
||
.compare-card h4 {
|
||
font-size: 16px;
|
||
margin-bottom: 12px;
|
||
display: flex;
|
||
align-items: center;
|
||
gap: 6px;
|
||
}
|
||
.compare-card > p {
|
||
font-size: 13px;
|
||
color: var(--text-muted);
|
||
margin-bottom: 12px;
|
||
}
|
||
.compare-card ul { list-style: none; }
|
||
.compare-card ul li {
|
||
padding: 5px 0;
|
||
font-size: 13px;
|
||
border-bottom: 1px dashed var(--border);
|
||
color: var(--text);
|
||
}
|
||
.compare-card ul li strong { color: var(--text); }
|
||
|
||
/* ── 高亮提示框 ── */
|
||
.highlight-box {
|
||
background: var(--warn-light);
|
||
border: 1px solid var(--warn);
|
||
border-radius: 8px;
|
||
padding: 10px 14px;
|
||
font-size: 13px;
|
||
font-weight: 600;
|
||
color: #92400e;
|
||
margin-top: 12px;
|
||
}
|
||
|
||
/* ── 洞察卡片 ── */
|
||
.insight-grid {
|
||
display: grid;
|
||
grid-template-columns: 1fr 1fr;
|
||
gap: 16px;
|
||
margin: 20px 0;
|
||
}
|
||
.insight-card {
|
||
background: var(--card);
|
||
border: 1px solid var(--border);
|
||
border-left: 4px solid var(--primary);
|
||
border-radius: var(--radius);
|
||
padding: 20px;
|
||
box-shadow: var(--shadow);
|
||
}
|
||
.insight-card.alt { border-left-color: var(--accent); }
|
||
.insight-card h4 { font-size: 15px; margin-bottom: 6px; color: var(--text); }
|
||
.insight-card p { font-size: 13px; color: var(--text-muted); line-height: 1.6; }
|
||
|
||
/* ── 规则区块 ── */
|
||
.rule-block {
|
||
margin: 16px 0;
|
||
padding: 20px;
|
||
background: #fafafa;
|
||
border: 1px solid var(--border);
|
||
border-radius: 8px;
|
||
}
|
||
.rule-block .rule-label {
|
||
margin: 0 0 12px;
|
||
font-size: 14px;
|
||
font-weight: 700;
|
||
color: var(--text);
|
||
}
|
||
.rule-block table { font-size: 13px; border-collapse: collapse; }
|
||
.rule-block td { padding: 6px 0; border-bottom: none; }
|
||
.rule-block .key-cell {
|
||
width: 100px;
|
||
font-weight: 600;
|
||
color: var(--text);
|
||
vertical-align: top;
|
||
}
|
||
.rule-block .val-cell { color: var(--text-muted); }
|
||
.rule-block .val-cell strong { color: var(--text); }
|
||
.rule-summary {
|
||
font-size: 14px;
|
||
color: var(--text);
|
||
margin-top: 12px;
|
||
padding: 10px 0;
|
||
font-weight: 600;
|
||
border-top: 2px solid var(--border);
|
||
}
|
||
|
||
/* ── 比例条 ── */
|
||
.ratio-bar-wrap { margin: 20px 0; }
|
||
.ratio-item {
|
||
display: flex;
|
||
align-items: center;
|
||
margin-bottom: 16px;
|
||
gap: 12px;
|
||
}
|
||
.ratio-item .label {
|
||
width: 130px;
|
||
font-size: 14px;
|
||
font-weight: 600;
|
||
text-align: right;
|
||
flex-shrink: 0;
|
||
color: var(--text-muted);
|
||
line-height: 1.4;
|
||
}
|
||
.ratio-item .bar-track {
|
||
flex: 1;
|
||
height: 44px;
|
||
background: #f0f0f0;
|
||
border-radius: 8px;
|
||
overflow: visible;
|
||
position: relative;
|
||
}
|
||
.ratio-item .bar-fill {
|
||
height: 100%;
|
||
border-radius: 8px;
|
||
display: flex;
|
||
align-items: center;
|
||
padding: 0 14px;
|
||
color: #fff;
|
||
font-weight: 700;
|
||
font-size: 14px;
|
||
transition: width 0.8s ease;
|
||
white-space: nowrap;
|
||
overflow: visible;
|
||
text-shadow: 0 1px 3px rgba(0,0,0,0.5);
|
||
}
|
||
.ratio-item .pct {
|
||
width: 60px;
|
||
font-size: 16px;
|
||
font-weight: 800;
|
||
color: var(--text);
|
||
flex-shrink: 0;
|
||
}
|
||
.ratio-item .desc {
|
||
font-size: 12px;
|
||
color: var(--text-muted);
|
||
margin-left: 8px;
|
||
flex-shrink: 1;
|
||
}
|
||
|
||
/* ── 图表容器 ── */
|
||
.channel-viz {
|
||
display: grid;
|
||
grid-template-columns: 1fr 1fr;
|
||
gap: 24px;
|
||
margin: 20px 0;
|
||
}
|
||
.chart-container {
|
||
position: relative;
|
||
width: 100%;
|
||
display: flex;
|
||
align-items: center;
|
||
justify-content: center;
|
||
}
|
||
.chart-container canvas { max-height: 300px; }
|
||
|
||
/* ── 数据时效标识 ── */
|
||
.freshness {
|
||
display: inline-flex;
|
||
align-items: center;
|
||
gap: 4px;
|
||
font-size: 10px;
|
||
padding: 2px 10px;
|
||
border-radius: 12px;
|
||
margin-left: 8px;
|
||
}
|
||
.freshness.current { background: var(--accent-light); color: #065f46; }
|
||
.freshness.original { background: var(--head-bg); color: #888; }
|
||
.fresh-dot { width: 6px; height: 6px; border-radius: 50%; display: inline-block; }
|
||
.fresh-dot.green { background: var(--accent); }
|
||
.fresh-dot.gray { background: #d1d5db; }
|
||
|
||
/* ── 数据更新说明 ── */
|
||
.data-note {
|
||
font-size: 12px;
|
||
margin-top: 12px;
|
||
color: var(--text-muted);
|
||
padding: 12px 16px;
|
||
background: #fafafa;
|
||
border-radius: 8px;
|
||
border: 1px solid var(--border);
|
||
}
|
||
|
||
/* ── 页脚 ── */
|
||
.footer {
|
||
max-width: 1400px;
|
||
margin: 0 auto;
|
||
text-align: center;
|
||
padding: 30px 24px;
|
||
color: var(--text-light);
|
||
font-size: 12px;
|
||
}
|
||
.footer p { margin: 4px 0; }
|
||
|
||
/* ── 分隔线 ── */
|
||
hr { border: none; border-top: 1px solid var(--border); margin: 32px 0; }
|
||
|
||
/* ── 响应式 ── */
|
||
@media (max-width: 768px) {
|
||
.cover { padding: 28px 20px; }
|
||
.cover h1 { font-size: 22px; }
|
||
.toc { padding: 0 16px; }
|
||
main { padding: 0 12px; }
|
||
.stats-row { grid-template-columns: repeat(2, 1fr); }
|
||
.channel-viz { grid-template-columns: 1fr; }
|
||
.insight-grid { grid-template-columns: 1fr; }
|
||
.compare-grid { grid-template-columns: 1fr; }
|
||
}
|
||
</style>
|
||
</head>
|
||
<body>
|
||
|
||
<!-- ── 封面 ── -->
|
||
<div class="cover">
|
||
<div class="cover-inner">
|
||
<div class="cover-tag">📊 渠道情报报告</div>
|
||
<h1>国内小游戏渠道信息洞察——商务部</h1>
|
||
<div class="cover-meta">
|
||
<span>报告更新:2026.06.29</span>
|
||
<span>来源:官方文档公开信息 + 市场公开资料收集</span>
|
||
<span>数据源:微信/抖音官方开发者文档、行业报告、QuestMobile</span>
|
||
</div>
|
||
<div class="badge-row">
|
||
<span class="badge badge-hot">NEW 2026年数据已更新</span>
|
||
<span class="badge badge-data">数据源:各平台官方文档、行业报告、市场公开资料</span>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
<!-- ── 导航目录 ── -->
|
||
<nav class="toc">
|
||
<div class="toc-inner">
|
||
<a href="#part1">【一】渠道月活占比</a>
|
||
<a href="#part2">【二】渠道分类</a>
|
||
<a href="#part3">【三】微信 vs 抖音</a>
|
||
<a href="#part4">【四】联运渠道</a>
|
||
<a href="#part5">【五】榜单规则</a>
|
||
</div>
|
||
</nav>
|
||
|
||
<main>
|
||
|
||
<!-- ══════════════════════════════════════
|
||
一、渠道月活占比
|
||
════════════════════════════════════════ -->
|
||
<section class="section" id="part1">
|
||
<div class="section-header">
|
||
<div class="section-icon icon-purple">📊</div>
|
||
<div>
|
||
<h2>一、小游戏渠道月活占比</h2>
|
||
<p class="section-sub">渠道格局总览 · 微信+抖音占90%+大盘</p>
|
||
</div>
|
||
</div>
|
||
|
||
<p style="margin:12px 0;color:var(--text);">小游戏渠道格局是"<strong>一超一强加一群小兄弟</strong>"。微信和抖音吃掉90%以上的大盘,其他所有渠道加起来不到10%。</p>
|
||
|
||
<div class="conclusion-box">
|
||
<strong>结论:</strong>微信和抖音的流水占比大约是 <span style="color:var(--primary);font-weight:800;font-size:18px;">7</span> : <span style="color:var(--secondary);font-weight:800;font-size:18px;">2.2</span> : <span style="color:var(--accent);font-weight:800;">0.4</span> : <span style="color:var(--warn);font-weight:800;">0.3</span> : <span style="color:#ec4899;font-weight:800;">0.1</span>。微信+抖音占据超90%大盘,是行业绝对主力渠道;其他渠道合计不足10%,为补充渠道。
|
||
</div>
|
||
|
||
<div class="channel-viz">
|
||
<div class="chart-container">
|
||
<canvas id="channelShareChart"></canvas>
|
||
</div>
|
||
<div class="chart-container">
|
||
<canvas id="userScaleChart"></canvas>
|
||
</div>
|
||
</div>
|
||
|
||
<!-- 比例条 -->
|
||
<div class="ratio-bar-wrap">
|
||
<div class="ratio-item">
|
||
<div class="label">微信小游戏<br><span class="freshness current"><span class="fresh-dot green"></span>2026确认</span></div>
|
||
<div class="bar-track"><div class="bar-fill" style="width:70%;background:linear-gradient(90deg,#4f46e5,#6366f1)">大盘流水占比 ~70% | 行业估算日均流水过亿</div></div>
|
||
<div class="pct" style="color:var(--primary)">≈70%</div>
|
||
</div>
|
||
<div class="ratio-item">
|
||
<div class="label">抖音小游戏<br><span class="freshness current"><span class="fresh-dot green"></span>2026更新</span></div>
|
||
<div class="bar-track"><div class="bar-fill" style="width:22%;background:linear-gradient(90deg,#0ea5e9,#0284c7)">份额逼近30% | 2025年过百亿</div></div>
|
||
<div class="pct" style="color:var(--secondary)">≈22%</div>
|
||
</div>
|
||
<div class="ratio-item">
|
||
<div class="label">支付宝<br><span class="freshness current"><span class="fresh-dot green"></span>2026确认</span></div>
|
||
<div class="bar-track"><div class="bar-fill" style="min-width:120px;width:4%;background:linear-gradient(90deg,#10b981,#059669)">年流水 40-50亿</div></div>
|
||
<div class="pct" style="color:var(--accent)">≈4%</div>
|
||
</div>
|
||
<div class="ratio-item">
|
||
<div class="label">硬核渠道<br><span class="freshness original"><span class="fresh-dot gray"></span>源文档</span></div>
|
||
<div class="bar-track"><div class="bar-fill" style="min-width:120px;width:3%;background:linear-gradient(90deg,#f59e0b,#d97706)">华为领跑,合计流水有限</div></div>
|
||
<div class="pct" style="color:var(--warn)">≈3%</div>
|
||
</div>
|
||
<div class="ratio-item">
|
||
<div class="label">美团/淘宝/其他<br><span class="freshness original"><span class="fresh-dot gray"></span>源文档</span></div>
|
||
<div class="bar-track"><div class="bar-fill" style="min-width:120px;width:2%;background:linear-gradient(90deg,#8b5cf6,#7c3aed)">长尾渠道,头部集中</div></div>
|
||
<div class="pct" style="color:#8b5cf6">≈1%</div>
|
||
</div>
|
||
</div>
|
||
|
||
<!-- 关键数字 -->
|
||
<div class="stats-row">
|
||
<div class="stat-card">
|
||
<div class="number">535亿</div>
|
||
<div class="label">2025年小游戏大盘流水</div>
|
||
<div class="change up">同比增长 34.4%</div>
|
||
</div>
|
||
<div class="stat-card">
|
||
<div class="number">5亿+</div>
|
||
<div class="label">微信小游戏月活用户(2026.5)</div>
|
||
<div class="change up">2025年官方披露日均时长>60分钟</div>
|
||
</div>
|
||
<div class="stat-card">
|
||
<div class="number">≈30%</div>
|
||
<div class="label">抖音小游戏市场份额(2026)</div>
|
||
<div class="change up">2023年低位→快速攀升</div>
|
||
</div>
|
||
<div class="stat-card">
|
||
<div class="number">90%+</div>
|
||
<div class="label">微信+抖音合计流水占比</div>
|
||
<div class="change up">双渠道垄断</div>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- ══════════════════════════════════════
|
||
二、渠道分类
|
||
════════════════════════════════════════ -->
|
||
<section class="section" id="part2">
|
||
<div class="section-header">
|
||
<div class="section-icon icon-blue">🔀</div>
|
||
<div>
|
||
<h2>二、渠道分类:两大阵营</h2>
|
||
<p class="section-sub">投放渠道(买量驱动)vs 联运渠道(评级驱动)</p>
|
||
</div>
|
||
</div>
|
||
|
||
<p style="margin:12px 0;color:var(--text);">小游戏渠道按获量方式分为两个阵营,以下为各自的核心特征和渠道分布。</p>
|
||
|
||
<div class="compare-grid">
|
||
<div class="compare-card wx">
|
||
<h4>🔹 投放渠道(买量驱动)</h4>
|
||
<p>获量来源以主动买量推广为主,自然量占比较小(榜单排名+算法扶持)。</p>
|
||
<ul>
|
||
<li><strong>微信小游戏</strong> — 绝对主力,行业估算日均投放消耗 0.8-1亿</li>
|
||
<li><strong>抖音小游戏</strong> — 高分成红利期,行业估算日均投放消耗 3000万</li>
|
||
</ul>
|
||
<div class="highlight-box">⚡ 市场信息:广告投放是第一获量手段,行业中产品普遍先在微信验证数据,调通后放量冲榜。</div>
|
||
</div>
|
||
<div class="compare-card dy">
|
||
<h4>🔸 联运渠道(评级驱动)</h4>
|
||
<p>模式类似APK联运。产品评级后获得与评级匹配的渠道资源推广。</p>
|
||
<ul>
|
||
<li><strong>硬核渠道</strong>:华为(日活200万,月流水5000万+)、OPPO、vivo、小米、荣耀</li>
|
||
<li><strong>超级App渠道</strong>:支付宝(日活3.2亿板块)、美团(日活3500万)、淘宝、京东、百度</li>
|
||
</ul>
|
||
<div class="highlight-box">⚡ 市场信息:联运渠道普遍需要评级+微信畅销榜排名背书,头部集中效应极端(TOP10产品占90%流水)。</div>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- ══════════════════════════════════════
|
||
三、微信 vs 抖音核心对比
|
||
════════════════════════════════════════ -->
|
||
<section class="section" id="part3">
|
||
<div class="section-header">
|
||
<div class="section-icon icon-green">⚖️</div>
|
||
<div>
|
||
<h2>三、微信 vs 抖音:核心差异对照表</h2>
|
||
<p class="section-sub">双平台全方位对比 · 含2026年最新政策</p>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="card">
|
||
<div class="table-wrap">
|
||
<table>
|
||
<thead>
|
||
<tr><th style="width:14%">维度</th><th style="width:38%">微信小游戏</th><th style="width:38%">抖音小游戏</th><th style="width:10%">结论</th></tr>
|
||
</thead>
|
||
<tbody>
|
||
<tr>
|
||
<td><strong>大盘流水占比</strong></td>
|
||
<td><span class="tag tag-purple">~70%</span> 行业估算日流水过亿(年流水推算约375亿)</td>
|
||
<td><span class="tag tag-blue">~22%(逼近30%)</span> 2025年破百亿,2026年KPI 200亿+</td>
|
||
<td>微信仍绝对第一,抖音增速更快</td>
|
||
</tr>
|
||
<tr>
|
||
<td><strong>月活用户</strong></td>
|
||
<td><span class="tag tag-purple">5亿+(2026.5确认)</span><br>渗透率51.5%,日均时长>60分钟</td>
|
||
<td><span class="tag tag-blue">1.71亿(2025.8)</span><br>渗透率18.4%,2026预计更高</td>
|
||
<td>微信用户基数是抖音的3倍+</td>
|
||
</tr>
|
||
<tr>
|
||
<td><strong>用户画像</strong></td>
|
||
<td>全年龄段覆盖,女性占53%<br>46岁以上占近40%(QuestMobile)<br>行业估算三线及以下过半<br>"银发+下沉"双轮驱动</td>
|
||
<td>18-30岁为主力,一二线占比高<br>男女均衡,短视频种草驱动<br>"年轻化+高线城市"差异化<br>(行业信息,非官方口径)</td>
|
||
<td>互补>竞争,可双端覆盖</td>
|
||
</tr>
|
||
<tr>
|
||
<td><strong>IAP基础分成</strong></td>
|
||
<td>基础60%现金分成。2026年起首发新游叠加激励后,首1千万流水阶段激励比例100%+(上限400万),超1千万部分向<strong>2:8</strong>靠拢<br><a href="https://developers.weixin.qq.com/minigame/introduction/commercialization/" target="_blank" style="font-size:11px;color:var(--primary);">微信小游戏商业化文档 →</a></td>
|
||
<td>一般版60% / 减免版90%(安卓)+99%(iOS)<br>减免版需满足接入条件<br><a href="https://developer.open-douyin.com/docs/resource/zh-CN/mini-game/introduction/overview" target="_blank" style="font-size:11px;color:var(--primary);">抖音小游戏开发者文档 →</a></td>
|
||
<td>微信首发新游激励大幅提升,抖音减免版有门槛</td>
|
||
</tr>
|
||
<tr>
|
||
<td><strong>IAA广告分成</strong></td>
|
||
<td>投广场景:40%激励金(1-30天)<br>非投广场景:无额外激励<br><a href="https://developers.weixin.qq.com/minigame/dev/guide/open-ability/ad.html" target="_blank" style="font-size:11px;color:var(--primary);">微信小游戏广告文档 →</a></td>
|
||
<td>投广场景:90%现金收益<br>非投广场景:60%现金收益<br><a href="https://developer.open-douyin.com/docs/resource/zh-CN/mini-game/operation/settlement" target="_blank" style="font-size:11px;color:var(--primary);">抖音小游戏结算文档 →</a></td>
|
||
<td>抖音投广场景更优</td>
|
||
</tr>
|
||
<tr>
|
||
<td><strong>额外激励</strong></td>
|
||
<td>首发新游激励金(上限400万/款)、新游期现金激励(流水5%)、首发成长激励(5%)、视频号加热金(Q1上线+月流水>50万给5万)、PC激励金<br><a href="https://developers.weixin.qq.com/minigame/dev/guide/" target="_blank" style="font-size:11px;color:var(--primary);">微信小游戏开发者后台 →</a></td>
|
||
<td>广告金(投广流水5%)、任务金(IAA 5%/IAP 4-10%)、内容成长激励<br><a href="https://developer.open-douyin.com/docs/resource/zh-CN/mini-game/introduction/overview" target="_blank" style="font-size:11px;color:var(--primary);">抖音小游戏开发者后台 →</a></td>
|
||
<td>微信2026年激励力度显著加码</td>
|
||
</tr>
|
||
<tr>
|
||
<td><strong>用户获取方式</strong></td>
|
||
<td>官方披露约半数用户通过下拉搜索+好友互访进入<br>另一半通过社交场景互动召回<br>社交裂变与搜索入口并重</td>
|
||
<td>行业信息:短视频内容为主要获量途径<br>直播互动为辅<br>内容营销驱动获量</td>
|
||
<td>获量方式差异大</td>
|
||
</tr>
|
||
<tr>
|
||
<td><strong>2026年方向</strong></td>
|
||
<td>2026开发者大会披露:AI赋能开发、PC端游戏中心上线、长线留存优化</td>
|
||
<td>行业白皮书提及:社交裂变能力建设、内容生态扩展、云小游戏探索</td>
|
||
<td>微信稳,抖音激进</td>
|
||
</tr>
|
||
</tbody>
|
||
</table>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="data-note">
|
||
<strong>数据更新说明:</strong>微信小游戏月活数据已更新至2026年5月开发者大会官方口径(月活5亿+)。微信IAP分成政策已更新至2026年版本(首发新游激励向2:8靠拢)。抖音小游戏份额逼近30%数据来自2026年3月白皮书。用户画像数据来源QuestMobile 2024年报告,部分为非官方行业估算。
|
||
</div>
|
||
</section>
|
||
|
||
<!-- ══════════════════════════════════════
|
||
四、联运渠道概况
|
||
════════════════════════════════════════ -->
|
||
<section class="section" id="part4">
|
||
<div class="section-header">
|
||
<div class="section-icon icon-warn">🏪</div>
|
||
<div>
|
||
<h2>四、联运渠道概况</h2>
|
||
<p class="section-sub">各联运渠道核心信息 · 微信畅销榜排名是关键评级依据</p>
|
||
</div>
|
||
</div>
|
||
|
||
<p style="margin:12px 0;color:var(--text);">联运渠道的接入条件普遍依赖<strong>微信畅销榜排名</strong>。以下是各联运渠道的核心信息整理:</p>
|
||
|
||
<div class="card">
|
||
<div class="table-wrap">
|
||
<table>
|
||
<thead>
|
||
<tr><th>渠道</th><th>日活/大盘</th><th>月流水</th><th>推荐资源获取条件</th><th>分成政策</th><th>优先级</th></tr>
|
||
</thead>
|
||
<tbody>
|
||
<tr>
|
||
<td><strong>支付宝</strong></td>
|
||
<td>板块日活3.2亿<br>(含生活板块,游戏不可拆分)</td>
|
||
<td>预估2-4亿+/月<br>头部集中</td>
|
||
<td>微小畅销榜前50给推荐资源</td>
|
||
<td>IAP 6:4(开发者6)<br>IAA 8:2(开发者8)<br>灯火买量:IAP返现79%+返点15%</td>
|
||
<td><span class="tag tag-green">⭐⭐⭐⭐</span></td>
|
||
</tr>
|
||
<tr>
|
||
<td><strong>华为</strong></td>
|
||
<td>200万</td>
|
||
<td>5000万+/月<br>头部500-1000万/月</td>
|
||
<td>微小畅销榜前30 → 花瓣轻游首页<br>畅销榜前10 → 游戏中心推广</td>
|
||
<td>IAP: 5:5<br>流水<60万不分成<br>鸿蒙有额外激励</td>
|
||
<td><span class="tag tag-amber">⭐⭐⭐</span></td>
|
||
</tr>
|
||
<tr>
|
||
<td><strong>OPPO</strong></td>
|
||
<td>500万</td>
|
||
<td>500万+/月<br>头部~100万/月</td>
|
||
<td>看评级+微小畅销榜前50算法支持</td>
|
||
<td>联运 IAP/IAA 5:5<br>买量 IAP 4:6, IAA 1:9</td>
|
||
<td><span class="tag tag-amber">⭐⭐</span></td>
|
||
</tr>
|
||
<tr>
|
||
<td><strong>vivo</strong></td>
|
||
<td>400万</td>
|
||
<td>460万+/月<br>头部~100万/月</td>
|
||
<td>无推荐资源,微小畅销榜前50有算法支持</td>
|
||
<td>联运 5:5,买量 1:9</td>
|
||
<td><span class="tag tag-amber">⭐⭐</span></td>
|
||
</tr>
|
||
<tr>
|
||
<td><strong>小米</strong></td>
|
||
<td>数十万</td>
|
||
<td>200万+/月<br>头部~100万/月</td>
|
||
<td>看评级+微小畅销榜前50算法支持</td>
|
||
<td>联运 5:5,买量补贴至1:9</td>
|
||
<td><span class="tag tag-amber">⭐⭐</span></td>
|
||
</tr>
|
||
<tr>
|
||
<td><strong>美团</strong></td>
|
||
<td>3500万</td>
|
||
<td>较小,有假量问题</td>
|
||
<td>新游评级 → 3天新游量级(5000-1万)<br>明星产品 → 7天新游(1.5-4万)</td>
|
||
<td>联运 5:5</td>
|
||
<td><span class="tag tag-gray">⭐</span></td>
|
||
</tr>
|
||
<tr>
|
||
<td><strong>荣耀</strong></td>
|
||
<td>数十万</td>
|
||
<td>100万+/月<br>头部个别10万+/月</td>
|
||
<td>无推荐资源,微小畅销榜前50有算法支持</td>
|
||
<td>联运 5:5,IAP返20%/IAA ROI补贴至105%</td>
|
||
<td><span class="tag tag-gray">⭐</span></td>
|
||
</tr>
|
||
</tbody>
|
||
</table>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="insight-grid" style="margin-top:20px;">
|
||
<div class="insight-card">
|
||
<h4>核心特征</h4>
|
||
<p>联运渠道的流水极端分化——TOP10产品吃掉90%流水,腰尾部产品几乎没有资源。行业中普遍做法是先在微信冲进畅销榜前50,再将排名作为联运渠道的评级凭证。</p>
|
||
</div>
|
||
<div class="insight-card alt">
|
||
<h4>行业通用上架路径</h4>
|
||
<p>市场上多数产品按以下路径铺渠道:支付宝 → 美团 → 淘宝 → 硬核渠道(华为→OPPO→vivo→小米→荣耀)→ 百度 → 京东 → 其他长尾。核心逻辑为优先流量大、分成高的渠道。</p>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<!-- ══════════════════════════════════════
|
||
五、微信+抖音榜单规则
|
||
════════════════════════════════════════ -->
|
||
<section class="section" id="part5">
|
||
<div class="section-header">
|
||
<div class="section-icon icon-purple">📋</div>
|
||
<div>
|
||
<h2>五、微信、抖音榜单规则观察</h2>
|
||
<p class="section-sub">官方规则解读 + 行业信息收集 · 四大榜单全解析</p>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="platform-head">📱 微信平台</div>
|
||
|
||
<!-- ====== 微信小游戏畅销榜 ====== -->
|
||
<div class="subsection">
|
||
<h3>微信小游戏畅销榜</h3>
|
||
</div>
|
||
|
||
<div class="rule-block">
|
||
<p class="rule-label">来源:微信小游戏开放社区官方文档(developers.weixin.qq.com)</p>
|
||
<table style="width:100%;">
|
||
<tr>
|
||
<td class="key-cell">榜单定位</td>
|
||
<td class="val-cell">衡量 IAP 游戏<strong>商业成功和市场热度</strong>的核心风向标,直接反映游戏的<strong>付费用户规模、用户付费意愿及整体收入水平</strong>。</td>
|
||
</tr>
|
||
<tr>
|
||
<td class="key-cell">排名依据</td>
|
||
<td class="val-cell">综合三个维度:<strong>付费用户规模</strong>(产生付费的用户数量)、<strong>用户付费意愿</strong>(用户为内容付费的程度)、<strong>整体收入水平</strong>(游戏的总体营收表现)。基于<strong>每日平均排名</strong>进行排序。</td>
|
||
</tr>
|
||
<tr>
|
||
<td class="key-cell">更新频率</td>
|
||
<td class="val-cell"><strong>T+1 更新</strong>(次日更新前一日数据),每日大约 <strong>10:00</strong> 刷新。</td>
|
||
</tr>
|
||
<tr>
|
||
<td class="key-cell">官方未披露</td>
|
||
<td class="val-cell">具体的排名算法权重、上榜流水门槛、各维度占比等均未公开。</td>
|
||
</tr>
|
||
</table>
|
||
</div>
|
||
|
||
<div class="rule-block">
|
||
<p class="rule-label">【行业信息收集】 以下来源为行业同行交流与第三方数据整理,非官方口径,仅供参考</p>
|
||
<p style="margin:0 0 12px;font-size:13px;color:var(--text-muted);">基于行业经验,畅销榜各排名区间对应的估算日流水如下:</p>
|
||
<div class="table-wrap">
|
||
<table>
|
||
<thead><tr><th>排名区间</th><th>日新增流水(行业估算)</th><th>日总流水(行业估算)</th><th>特征说明</th></tr></thead>
|
||
<tbody>
|
||
<tr><td>1-3</td><td>-</td><td>250万-1000万+</td><td>日总流水极高,排名稳定</td></tr>
|
||
<tr><td>4-5</td><td>6-18万</td><td>150-250万</td><td rowspan="4">日总流水主导,排名变化小</td></tr>
|
||
<tr><td>5-10</td><td>6-12万</td><td>120-180万</td></tr>
|
||
<tr><td>10-15</td><td>4-10万</td><td>80-120万</td></tr>
|
||
<tr><td>15-20</td><td>4-8万</td><td>60-80万</td></tr>
|
||
<tr><td>20-60</td><td>1.5-5万</td><td>18-70万</td><td>新增流水对排名影响更明显</td></tr>
|
||
<tr><td>60-100</td><td>0.3-2万</td><td>4-18万</td><td>进入门槛低但水位浅</td></tr>
|
||
</tbody>
|
||
</table>
|
||
</div>
|
||
<p class="rule-summary">行业信息收集:前20名看总流水的积累,20-60名看新增趋势,60名之后为入场门槛参考。畅销榜排名是联运渠道评级的重要参考依据。</p>
|
||
</div>
|
||
|
||
<!-- ====== 微信小游戏畅玩榜 ====== -->
|
||
<div class="subsection" style="margin-top:36px;">
|
||
<h3>微信小游戏畅玩榜</h3>
|
||
</div>
|
||
|
||
<div class="rule-block">
|
||
<p class="rule-label">来源:微信小游戏开放社区官方文档</p>
|
||
<table style="width:100%;">
|
||
<tr>
|
||
<td class="key-cell">榜单定位</td>
|
||
<td class="val-cell">衡量 IAA(广告变现)游戏的<strong>广告变现效率与用户活跃度</strong>,是微信官方IAA游戏的核心榜单。</td>
|
||
</tr>
|
||
<tr>
|
||
<td class="key-cell">排名依据</td>
|
||
<td class="val-cell">官方未公开具体算法。行业推测综合指标包括:<strong>人均广告展示次数(IPU)、活跃用户规模(DAU)、广告有效曝光量</strong>。</td>
|
||
</tr>
|
||
<tr>
|
||
<td class="key-cell">更新频率</td>
|
||
<td class="val-cell"><strong>T+1 每日更新</strong>,约10:00刷新。</td>
|
||
</tr>
|
||
<tr>
|
||
<td class="key-cell">官方未披露</td>
|
||
<td class="val-cell">具体排名算法、各指标权重未公开。</td>
|
||
</tr>
|
||
</table>
|
||
</div>
|
||
|
||
<div class="rule-block">
|
||
<p class="rule-label">【行业信息收集】 参考引力引擎排行数据(2025.09),非官方口径,仅供参考</p>
|
||
<p style="margin:0 0 12px;font-size:13px;color:var(--text-muted);">行业人士经验参考:IAA小游戏年流水过亿,通常需要<strong>畅玩榜TOP10持续1个月以上 + 全网DAU 500-600万持续半年</strong>。</p>
|
||
<div class="table-wrap">
|
||
<table>
|
||
<thead><tr><th>排名</th><th>代表产品</th><th>品类特征</th></tr></thead>
|
||
<tbody>
|
||
<tr><td>TOP 1</td><td>羊了个羊:星球</td><td>超休闲消除,社交裂变标杆,2022年起霸榜至今</td></tr>
|
||
<tr><td>TOP 2</td><td>猪了个猪</td><td>羊了个羊like,换皮衍生</td></tr>
|
||
<tr><td>TOP 3-5</td><td>密室出逃、抓大鹅、打个螺丝</td><td>解压/益智,强社交传播属性</td></tr>
|
||
<tr><td>TOP 10-20</td><td>吃碰消消消、超级消不停等</td><td>国民IP素材(麻将、文字)为核心的消除类</td></tr>
|
||
<tr><td>TOP 20-50</td><td>废墟幸存者、桥梁大亨、挪车打螺丝等</td><td>轻度解压品类,换皮矩阵打法集中</td></tr>
|
||
</tbody>
|
||
</table>
|
||
</div>
|
||
<p class="rule-summary">行业信息收集:畅玩榜与买量榜几乎完全隔离——IAA游戏极少通过付费买量上榜,主要依赖社交裂变和自然流量。微信2026年开发者大会披露:IAA小游戏IPU和人均游玩时长增长超20%,用户规模增长25%+。</p>
|
||
</div>
|
||
|
||
<div class="platform-head douyin">📱 抖音平台</div>
|
||
|
||
<!-- ====== 抖音小游戏畅销榜 ====== -->
|
||
<div class="subsection" style="margin-top:36px;">
|
||
<h3>抖音小游戏畅销榜</h3>
|
||
</div>
|
||
|
||
<div class="rule-block">
|
||
<p class="rule-label">来源:抖音开放平台</p>
|
||
<table style="width:100%;">
|
||
<tr>
|
||
<td class="key-cell">更新机制</td>
|
||
<td class="val-cell">由算法自动更新,<strong>每天上午10点更新</strong>,单次展示<strong>12款</strong>玩法。</td>
|
||
</tr>
|
||
<tr>
|
||
<td class="key-cell">排序规则</td>
|
||
<td class="val-cell">按玩法开启期间<strong>互动、营收</strong>相关指标综合计算降序展示。</td>
|
||
</tr>
|
||
<tr>
|
||
<td class="key-cell">资源分配</td>
|
||
<td class="val-cell">目前大部分榜单资源为平台按照玩法数据表现<strong>自动排序分配</strong>,仅<strong>重磅更新</strong>支持主动申请。</td>
|
||
</tr>
|
||
</table>
|
||
</div>
|
||
|
||
<div class="rule-block">
|
||
<p class="rule-label">【行业信息收集】 以下来源为行业媒体及第三方数据平台(如引力引擎、GameLook),非官方口径,仅供参考</p>
|
||
<p style="margin:0 0 12px;font-size:13px;color:var(--text-muted);">以下为2025年11月榜单的行业参考数据:</p>
|
||
<div class="table-wrap">
|
||
<table>
|
||
<thead><tr><th>排名</th><th>月流水区间</th><th>代表产品</th></tr></thead>
|
||
<tbody>
|
||
<tr><td>TOP 1</td><td>5000万+</td><td>超能下蛋鸭、无尽冬日、生存33天</td></tr>
|
||
<tr><td>TOP 2-3</td><td>3000万+</td><td>我的花园世界、灵画师、疯狂水世界</td></tr>
|
||
<tr><td>TOP 4-10</td><td>2000万+</td><td>三国:冰河时代、遗弃之地、浪漫餐厅、占城大师</td></tr>
|
||
<tr><td>TOP 11-20</td><td>1000万+</td><td>传奇之业、不服来通关、时尚百货城、保卫向日葵、向僵尸开炮</td></tr>
|
||
<tr><td>TOP 21-50</td><td>500-1000万</td><td>塔防品类集中(9款入围前50),休闲产品超20款,传奇仅2款</td></tr>
|
||
<tr><td>TOP 51-100</td><td>200-500万</td><td>传奇类产品主要集中在此区间,中重度RPG/SLG分布较多</td></tr>
|
||
</tbody>
|
||
</table>
|
||
</div>
|
||
</div>
|
||
|
||
<!-- ====== 抖音小游戏热门榜 ====== -->
|
||
<div class="subsection" style="margin-top:36px;">
|
||
<h3>抖音小游戏热门榜</h3>
|
||
</div>
|
||
|
||
<div class="rule-block">
|
||
<table style="width:100%;">
|
||
<tr>
|
||
<td class="key-cell">排序规则</td>
|
||
<td class="val-cell">暂无明确公开的官方排序规则,经验推测以<strong>"近期用户热度/平台分发表现综合榜"</strong>理解。</td>
|
||
</tr>
|
||
</table>
|
||
</div>
|
||
|
||
<div class="rule-block">
|
||
<p class="rule-label">【行业信息收集】 数据来源:easegame.cn 第三方榜单平台(2026.06.05快照),非官方口径,仅供参考</p>
|
||
<p style="margin:0 0 12px;font-size:13px;color:var(--text-muted);">热门榜排名反映抖音生态内<strong>内容热度与用户活跃度</strong>的综合指标。以下为近期TOP 20排名:</p>
|
||
<div class="table-wrap">
|
||
<table>
|
||
<thead><tr><th>排名</th><th>产品</th><th>品类</th><th>趋势</th></tr></thead>
|
||
<tbody>
|
||
<tr><td style="text-align:center"><span class="rank-badge rank-1">1</span></td><td class="game-name">神奇动物在这里</td><td>解压休闲</td><td>— 稳居榜首</td></tr>
|
||
<tr><td style="text-align:center"><span class="rank-badge rank-2">2</span></td><td class="game-name">抓大鹅</td><td>消除解压</td><td>— 长青产品</td></tr>
|
||
<tr><td style="text-align:center"><span class="rank-badge rank-3">3</span></td><td class="game-name">羊了个羊:星球</td><td>极难闯关</td><td>↑1 话题传播</td></tr>
|
||
<tr><td style="text-align:center"><span class="rank-badge rank-n">4</span></td><td class="game-name">疯狂买买买</td><td>休闲益智</td><td>↑5 热门拉升</td></tr>
|
||
<tr><td style="text-align:center"><span class="rank-badge rank-n">5</span></td><td class="game-name">我技巧爆棚</td><td>休闲益智</td><td>↓4 热度回落</td></tr>
|
||
<tr><td style="text-align:center"><span class="rank-badge rank-n">6</span></td><td class="game-name">佛系消消消</td><td>益智烧脑</td><td>—</td></tr>
|
||
<tr><td style="text-align:center"><span class="rank-badge rank-n">7</span></td><td class="game-name">时尚百货城</td><td>模拟经营</td><td>↓2</td></tr>
|
||
<tr><td style="text-align:center"><span class="rank-badge rank-n">8</span></td><td class="game-name">天天台球</td><td>竞技体育</td><td>↑2</td></tr>
|
||
<tr><td style="text-align:center"><span class="rank-badge rank-n">9</span></td><td class="game-name">浪漫餐厅</td><td>模拟经营</td><td>↑2</td></tr>
|
||
<tr><td style="text-align:center"><span class="rank-badge rank-n">10</span></td><td class="game-name">疯狂水世界</td><td>模拟经营策略</td><td>↓7 热度下滑明显</td></tr>
|
||
<tr><td style="text-align:center"><span class="rank-badge rank-n">11</span></td><td class="game-name">象棋达人</td><td>棋牌</td><td>—</td></tr>
|
||
<tr><td style="text-align:center"><span class="rank-badge rank-n">12</span></td><td class="game-name">救救我鸭</td><td>闯关</td><td>—</td></tr>
|
||
<tr><td style="text-align:center"><span class="rank-badge rank-n">13</span></td><td class="game-name">别崩人设啊</td><td>漫剧</td><td>—</td></tr>
|
||
<tr><td style="text-align:center"><span class="rank-badge rank-n">14</span></td><td class="game-name">梦幻消除战</td><td>消除</td><td>—</td></tr>
|
||
<tr><td style="text-align:center"><span class="rank-badge rank-n">15</span></td><td class="game-name">消的有点菜</td><td>消除</td><td>—</td></tr>
|
||
<tr><td style="text-align:center"><span class="rank-badge rank-n">16</span></td><td class="game-name">赵云与阿斗</td><td>三国</td><td>—</td></tr>
|
||
<tr><td style="text-align:center"><span class="rank-badge rank-n">17</span></td><td class="game-name">向往的生活</td><td>综艺IP</td><td>—</td></tr>
|
||
<tr><td style="text-align:center"><span class="rank-badge rank-n">18</span></td><td class="game-name">智商贼高250</td><td>益智</td><td>—</td></tr>
|
||
<tr><td style="text-align:center"><span class="rank-badge rank-n">19</span></td><td class="game-name">火柴人逆袭</td><td>动作</td><td>—</td></tr>
|
||
<tr><td style="text-align:center"><span class="rank-badge rank-n">20</span></td><td class="game-name">多乐升级</td><td>棋牌</td><td>—</td></tr>
|
||
</tbody>
|
||
</table>
|
||
</div>
|
||
<p class="rule-summary">行业信息收集:品类分布(TOP 20)——休闲益智/解压占约<strong>30%</strong>(6款),消除类<strong>20%</strong>(4款),模拟经营<strong>15%</strong>(3款),棋牌竞技约<strong>15%</strong>(3款),IP改编及跨界融合品类增速明显。热门榜与畅销榜存在显著品类差异——休闲/消除在热门榜占优,SLG/重度RPG集中在畅销榜。(以上为行业趋势观察,非平台官方数据)</p>
|
||
</div>
|
||
|
||
<div class="platform-head summary">📊 双渠道榜单观察汇总</div>
|
||
|
||
<div class="insight-grid" style="margin-top:16px;grid-template-columns:1fr;gap:14px;">
|
||
<div class="insight-card" style="padding:18px 22px;">
|
||
<h4>IAA vs IAP:双渠道通用底层逻辑</h4>
|
||
<p>微信和抖音的榜单体系均遵循同一逻辑:<strong>畅销榜 = 用户付费能力</strong>(IAP内购),<strong>畅玩/热门榜 = 流量变现能力</strong>(IAA广告)。IAA依赖自然流量+内容裂变获量,IAP依赖付费买量。混合变现产品可同时出现在两个榜单。这一定位在微信和抖音高度一致。</p>
|
||
</div>
|
||
<div class="insight-card alt" style="padding:18px 22px;">
|
||
<h4>双平台产品重合度</h4>
|
||
<p><strong>IAP侧:</strong>抖音畅销榜Top 100与微信畅销榜Top 100约<strong>48%产品重合</strong>,但排名差异显著(如《超能下蛋鸭》抖音第1、微信第40)。<strong>IAA侧:</strong>微信畅玩榜与抖音热门榜仅<strong>4款重合</strong>,另有<strong>9款</strong>同时进入抖音热门榜和畅销榜。同一产品在两端表现可能截然不同。</p>
|
||
</div>
|
||
<div class="insight-card" style="padding:18px 22px;">
|
||
<h4>品类格局:微信 vs 抖音</h4>
|
||
<p>两平台品类结构差异显著:<strong>微信</strong>中重度品类(SLG/RPG/MMO)占比更高,头部产品生命周期更长;<strong>抖音</strong>休闲/塔防品类更突出(畅销榜Top 10休闲占4款),塔防是抖音特色赛道。IAA侧:两大平台均以休闲解压+消除为主,SLG/重度RPG在IAA榜<strong>几乎绝迹</strong>。</p>
|
||
</div>
|
||
<div class="insight-card" style="padding:18px 22px;">
|
||
<h4>近期趋势信号</h4>
|
||
<p>① <strong>解压/脑洞品类强势崛起</strong>——抖音热门榜榜首「神奇动物在这里」新上榜即登顶,微信畅玩榜「抓大鹅」持续霸榜,"轻度解压"是最大流量密码。<br>② <strong>跨界融合品类加速</strong>——综艺IP、漫剧交互、三国题材等新形态在两个平台均有增长。<br>③ <strong>双平台分发成为头部标配</strong>——越来越多头部产品选择微信+抖音双端运营。</p>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
</main>
|
||
|
||
<div class="footer">
|
||
<p>报告更新:WorkBuddy · 2026.06.29</p>
|
||
<p>本报告基于官方文档公开信息 + 市场公开资料收集整理,仅供内部参考。官方数据来源:微信/抖音官方文档、伽马数据、QuestMobile、中国游戏产业报告等。行业经验数据已标注,仅供参考。</p>
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